Foursquare for Social Enterpise #fsq4socent

Date: July 11, 2011 10AM - 1PM

Location: 394 Broadway Avenue New York, NY (GreenSpaces)

Target Audience: Marketing Director, Communications Director, Business Owner, CEO, Public Relations Director

During this three-hour training session, Erica Grigg, CMO of Carbon Outreach, will delve into how to create value through strategically using Foursquare, Facebook Places and other location based social media tools. During this session, we’ll provide outreach lessons from case studies in the social enterprise, NGO and CSR industries.

Whether your company is looking for consumers, clients, donors, or looking to partner with non-profits, this conversation will focus on using location based social media for cause-based conversations around your organization online.

Using case studies from organizations like NRDC and Earth Justice, we’ll provide location-based marketing lessons from social enterprise, corporate responsibility and NGOs.

We'll cover several topic areas including:

• What are location-based marketing tools and why should you use them?
• Using Foursquare to gain industry contacts and connections (especially for social networking)
• Creating a Foursquare account for your organization
• Using Foursquare and other location-based marketing services to increase customer acquisition
• Gaining insight into your consumer through creating a Foursquare or Facebook Places, “Place”
• Using Foursquare to gain crowdsourced donations
• Using location-based marketing tools in conjunction with other social media tools for an integrated marketing campaign
• Using Foursquare to learn more about your consumers as a brick-and-mortar location, as a platform for charity partnerships or for social networking as a virtual location/brand
• Learning more about your social media users (tools to help you learn more about who is following you and judge the quality of your messages)